Medical Health Cures
  • Doctor
  • Fitness
  • Health
    • Nutrition
  • Medical
  • Meditation
  • Weight Loss
No Result
View All Result
  • Doctor
  • Fitness
  • Health
    • Nutrition
  • Medical
  • Meditation
  • Weight Loss
No Result
View All Result
Medical Health Cures
No Result
View All Result
Home Health

The Hidden Dangers of Pharmaceutical Marketing

Joel Paige by Joel Paige
February 11, 2021
in Health
0 0
0
The Hidden Dangers of Pharmaceutical Marketing
0
SHARES
3
VIEWS
Share on FacebookShare on Twitter

The U.S. is one of only a small number of countries that allow fairly liberal pharmaceutical marketing. Since 1997, relaxed FDA regulations have given pharmaceutical companies free reign to advertise as long as they meet certain conditions of accuracy and fairness. The industry has responded to the tune of more than $5 billion annually, according to a 2017 analysis from Harvard.

Marketing obviously has plenty of upsides for the business side of medicine. Pharmaceutical companies invest a lot because marketing produces a lot. Yet there are hidden dangers that come with so much marketing. It is important that we, as a society, pay attention to them.

For the record, the marketing referred to in this post is separate from retail marketing. This post does not address local drugstores and online pharmacies marketing their retail services. What pharmaceutical manufacturers do with marketing is a far cry from the advertising you might see from an operation like Canada Pharmacy.

Treatment for Nonexistent Conditions

One of the hidden dangers of pharmaceutical marketing is its potential to encourage patients to seek treatment for nonexistent conditions. Consider a football fan constantly exposed to advertisements for erectile dysfunction medications. He might eventually be conditioned to believe that his problems in the romance department are due to a physical condition he doesn’t really suffer from.

This matters for the simple fact that writing a prescription will not help this particular patient if erectile dysfunction isn’t the real problem. Prescribing the drug will only reduce his bank account balance and give him false sense of hope.

Stoking Medication Fears

If pharmaceutical companies want to advertise a particular drug explicitly for a given condition, they must also disclose potential side effects. This is good in the sense that consumers need to know about the side effects of any drug before taking it. But such disclosures can also have a negative effect.

Some patients exposed to incessant advertising could develop an irrational fear of the medication in question. They might be so fearful of potential side effects that they will not even consider a prescription, despite a doctor insisting that the drug would be helpful.

The reality of pharmaceutical marketing is that advertisements do not tell the whole story. In fact, they tell very little of the story at all. This can have a detrimental impact on the way consumers view prescription medications.

Diminishing the Doctor’s Expertise

Pharmaceutical marketing presents the very real possibility of diminishing the doctor’s expertise in healthcare. By design, it is the pharmaceutical company’s job to develop drugs for treating certain conditions. It is the doctor’s job to diagnose such conditions and determine the best course of treatment. Pharmaceutical marketing can upend the delicate balance.

A well-produced advertisement can give the impression that the pharmaceutical company is the real medical authority. It can undermine a doctor’s knowledge and experience. And when that happens, it makes for an extremely uncomfortable discussion between doctor and patient. It might even lead to a certain level of mistrust.

Striking the Right Balance

Pharmaceutical marketing’s hidden dangers are very real. Nonetheless, they are not sufficient reason to turn back the clock and ban such advertising altogether. It is better to find a way to strike the right balance between the industry’s marketing needs and how marketing affects patient perceptions.

Finding that balance might not be the easiest thing in the world to do, but it can be done. Success would lead to better pharmaceutical advertisements that get the point across without being misleading or encouraging inappropriate responses from consumers. Will such balance ever be achieved? Probably not. And that is the most unfortunate part of it all.

Previous Post

Pros and Cons of Liquid and Traditional Rhinoplasty

Next Post

What Those Suffering from JOINT PAIN Should Know About Stem Cell Therapy

Joel Paige

Joel Paige

Related Posts

What Those Suffering from JOINT PAIN Should Know About Stem Cell Therapy
Health

What Those Suffering from JOINT PAIN Should Know About Stem Cell Therapy

March 2, 2021
Pros and Cons of Liquid and Traditional Rhinoplasty
Health

Pros and Cons of Liquid and Traditional Rhinoplasty

December 28, 2020
HOW LONG LASTING ARE THE RESULTS OF FAT TRANSFER BREAST AUGMENTATION?
Health

HOW LONG LASTING ARE THE RESULTS OF FAT TRANSFER BREAST AUGMENTATION?

December 8, 2020
Next Post
What Those Suffering from JOINT PAIN Should Know About Stem Cell Therapy

What Those Suffering from JOINT PAIN Should Know About Stem Cell Therapy

  • Trending
  • Comments
  • Latest
Vitamins – Nutrition Supplements

Vitamins – Nutrition Supplements

September 30, 2020
Why Everyone Should Be Happy With Their Bodies.

Why Everyone Should Be Happy With Their Bodies.

October 14, 2020
Weight Loss Pills – Would They Assist You To Slim Down?

Weight Loss Pills – Would They Assist You To Slim Down?

September 30, 2020
How To Get Rid Of Tired Eyes?

How To Get Rid Of Tired Eyes?

October 23, 2020
What Those Suffering from JOINT PAIN Should Know About Stem Cell Therapy

What Those Suffering from JOINT PAIN Should Know About Stem Cell Therapy

0
Getting anxiety when Doctors

Getting anxiety when Doctors

0
Exactly What A Family Practice Doctor Can Perform For You Personally

Exactly What A Family Practice Doctor Can Perform For You Personally

0
4 Tips That Assist You In Finding the best Heart Doctor

4 Tips That Assist You In Finding the best Heart Doctor

0
What Those Suffering from JOINT PAIN Should Know About Stem Cell Therapy

What Those Suffering from JOINT PAIN Should Know About Stem Cell Therapy

March 2, 2021
The Hidden Dangers of Pharmaceutical Marketing

The Hidden Dangers of Pharmaceutical Marketing

February 11, 2021
Pros and Cons of Liquid and Traditional Rhinoplasty

Pros and Cons of Liquid and Traditional Rhinoplasty

December 28, 2020
HOW LONG LASTING ARE THE RESULTS OF FAT TRANSFER BREAST AUGMENTATION?

HOW LONG LASTING ARE THE RESULTS OF FAT TRANSFER BREAST AUGMENTATION?

December 8, 2020

Recommended

What Those Suffering from JOINT PAIN Should Know About Stem Cell Therapy

What Those Suffering from JOINT PAIN Should Know About Stem Cell Therapy

March 2, 2021
The Hidden Dangers of Pharmaceutical Marketing

The Hidden Dangers of Pharmaceutical Marketing

February 11, 2021
Pros and Cons of Liquid and Traditional Rhinoplasty

Pros and Cons of Liquid and Traditional Rhinoplasty

December 28, 2020
HOW LONG LASTING ARE THE RESULTS OF FAT TRANSFER BREAST AUGMENTATION?

HOW LONG LASTING ARE THE RESULTS OF FAT TRANSFER BREAST AUGMENTATION?

December 8, 2020

Archives

  • March 2021
  • February 2021
  • December 2020
  • November 2020
  • October 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • Drop Us Email

© 2020 Medical Health Cures - All Rights Reserved.

No Result
View All Result
  • Doctor
  • Fitness
  • Health
    • Nutrition
  • Medical
  • Meditation
  • Weight Loss

© 2020 Medical Health Cures - All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In